Color

#c52023

#c52023
hex#c52023
rgbrgb(197, 32, 35)
hslhsl(359, 72%, 45%)
oklchoklch(0.531 0.198 26.7)
Closest name: Blood Kiss (#c30b0a)Relative luminance 0.1302

Colors that go with #c52023

Royal Blue, Teal and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#20c5c3

#c52076 · #c57020

#23c520 · #2023c5

Split-complementary

Open in tool →

#20c570 · #2076c5

#76c520 · #20c5c3 · #7020c5

Contrast

#c52023 as textRatioAAAA largeAAAFix
Aaon white
5.83:1passpassfail
  • AAA: use #ab1c1e as the text (7.2:1)
Aaon black
3.6:1failpassfail
  • AA: use #dd3134 as the text (4.56:1)
  • AAA: use #e87375 as the text (7.14:1)
  • AA: or shift the background to #e3e3e3 (4.54:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c52023 as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#c52023 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #c52023
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c52023 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c52023-c4a09c-62cb96-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md