Color

#c44d40

#c44d40
hex#c44d40
rgbrgb(196, 77, 64)
hslhsl(6, 53%, 51%)
oklchoklch(0.576 0.155 29)
Closest name: Autumn Fire (#c44e4f)Relative luminance 0.1741

Colors that go with #c44d40

Charcoal, Royal Blue and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#40b7c4

#c44075 · #c48f40

#40c44d · #4d40c4

Split-complementary

Open in tool →

#40c48f · #4075c4

#75c440 · #40b7c4 · #8f40c4

Contrast

#c44d40 as textRatioAAAA largeAAAFix
Aaon white
4.68:1passpassfail
  • AAA: use #98392f as the text (7.09:1)
Aaon black
4.48:1failpassfail
  • AA: use #c55144 as the text (4.63:1)
  • AAA: use #d58076 as the text (7.18:1)
  • AA: or shift the background to #fcfcfc (4.57:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c44d40 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#c44d40 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #c44d40
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c44d40 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c44d40-c4a59c-62cba3-2d271f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md