Color

#c44640

#c44640
hex#c44640
rgbrgb(196, 70, 64)
hslhsl(3, 53%, 51%)
oklchoklch(0.568 0.162 26.3)
Closest name: Autumn Fire (#c44e4f)Relative luminance 0.1649

Colors that go with #c44640

Charcoal, Royal Blue and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#40bec4

#c4407b · #c48940

#40c446 · #4640c4

Split-complementary

Open in tool →

#40c489 · #407bc4

#7bc440 · #40bec4 · #8940c4

Contrast

#c44640 as textRatioAAAA largeAAAFix
Aaon white
4.89:1passpassfail
  • AAA: use #9c3530 as the text (7.08:1)
Aaon black
4.3:1failpassfail
  • AA: use #c74e48 as the text (4.61:1)
  • AAA: use #d67f7a as the text (7.18:1)
  • AA: or shift the background to #f7f7f7 (4.56:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c44640 as the background.

Brands using this color

Fonts for this mood

#c44640 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #c44640
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c44640 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c44640-c4a39c-62cb9d-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md