Color

#c398dc

#c398dc
hex#c398dc
rgbrgb(195, 152, 220)
hslhsl(278, 49%, 73%)
oklchoklch(0.743 0.106 312.7)
Closest name: Violet Velvet (#b19cd9)Relative luminance 0.3923

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b1dc98

#a198dc · #dc98d3

#dcc398 · #98dcc3

Split-complementary

Open in tool →

#d3dc98 · #98dca1

#dca198 · #b1dc98 · #98d3dc

Contrast

#c398dc as textRatioAAAA largeAAAFix
Aaon white
2.37:1failfailfail
  • AA: use #9d58c6 as the text (4.52:1)
  • AAA: use #7c38a3 as the text (7.11:1)
  • AA: or shift the background to #3d3d3d (4.58:1)
  • AAA: or shift the background to #1c1c1c (7.18:1)
Aaon black
8.85:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c398dc as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#c398dc reads as cool, light, clean. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #c398dc
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c398dc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c398dc-ba9cc4-bbcb62-2d1f2c-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md