Color

#c39874

#c39874
hex#c39874
rgbrgb(195, 152, 116)
hslhsl(27, 40%, 61%)
oklchoklch(0.711 0.071 61.2)
Closest name: Beauty and the Beach (#c99680)Relative luminance 0.3532

Colors that go with #c39874

Cadet Blue, Charcoal and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #c39874

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#74a0c3

#c37478 · #c3bf74

#74c398 · #9874c3

Split-complementary

Open in tool →

#74c3bf · #7478c3

#78c374 · #74a0c3 · #bf74c3

Contrast

#c39874 as textRatioAAAA largeAAAFix
Aaon white
2.6:1failfailfail
  • AA: use #9d6c43 as the text (4.51:1)
  • AAA: use #765132 as the text (7.02:1)
  • AA: or shift the background to #383838 (4.5:1)
  • AAA: or shift the background to #141414 (7.07:1)
Aaon black
8.06:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c39874 as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#c39874 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #c39874
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c39874 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c39874-c4b39c-62cbc7-2d2c1f-f1e9ea?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md