Color

#c381fd

#c381fd
hex#c381fd
rgbrgb(195, 129, 253)
hslhsl(272, 97%, 75%)
oklchoklch(0.721 0.183 307)
Closest name: Illicit Purple (#bf77f6)Relative luminance 0.3439

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bbfd81

#8681fd · #fd81f9

#fdc381 · #81fdc3

Split-complementary

Open in tool →

#f9fd81 · #81fd86

#fd8681 · #bbfd81 · #81f9fd

Contrast

#c381fd as textRatioAAAA largeAAAFix
Aaon white
2.67:1failfailfail
  • AA: use #a23bfc as the text (4.6:1)
  • AAA: use #7a03e2 as the text (7.15:1)
  • AA: or shift the background to #363636 (4.53:1)
  • AAA: or shift the background to #121212 (7.03:1)
Aaon black
7.88:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c381fd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#c381fd reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #c381fd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c381fd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c381fd-b69cc4-c5cb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md