Color

#bf1d78

#bf1d78
hex#bf1d78
rgbrgb(191, 29, 120)
hslhsl(326, 74%, 43%)
oklchoklch(0.538 0.206 353.1)
Closest name: mediumvioletred (#c71585)Relative luminance 0.1331

Colors that go with #bf1d78

Crimson, Teal and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1dbf63

#b41dbf · #bf1d27

#78bf1d · #1d78bf

Split-complementary

Open in tool →

#27bf1d · #1dbfb4

#bfb41d · #1dbf63 · #1d27bf

Contrast

#bf1d78 as textRatioAAAA largeAAAFix
Aaon white
5.73:1passpassfail
  • AAA: use #a41968 as the text (7.2:1)
Aaon black
3.66:1failpassfail
  • AA: use #d92089 as the text (4.52:1)
  • AAA: use #e868b1 as the text (7.05:1)
  • AA: or shift the background to #e6e6e6 (4.59:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bf1d78 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bf1d78 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bf1d78
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bf1d78 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bf1d78-c19fae-67cb62-2d1f21-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md