Color

#bd98d7

#bd98d7
hex#bd98d7
rgbrgb(189, 152, 215)
hslhsl(275, 44%, 72%)
oklchoklch(0.735 0.097 310.8)
Closest name: Violet Velvet (#b19cd9)Relative luminance 0.3818

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b2d798

#9d98d7 · #d798d2

#d7bd98 · #98d7bd

Split-complementary

Open in tool →

#d2d798 · #98d79d

#d79d98 · #b2d798 · #98d2d7

Contrast

#bd98d7 as textRatioAAAA largeAAAFix
Aaon white
2.43:1failfailfail
  • AA: use #975dc0 as the text (4.52:1)
  • AAA: use #763d9e as the text (7.16:1)
  • AA: or shift the background to #3b3b3b (4.61:1)
  • AAA: or shift the background to #1c1c1c (7.01:1)
Aaon black
8.64:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bd98d7 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bd98d7 reads as cool, light, clean. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bd98d7
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bd98d7 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bd98d7-b89cc4-c0cb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md