Color

#bd97d8

#bd97d8
hex#bd97d8
rgbrgb(189, 151, 216)
hslhsl(275, 45%, 72%)
oklchoklch(0.734 0.1 310.7)
Closest name: Violet Velvet (#b19cd9)Relative luminance 0.3791

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b2d897

#9d97d8 · #d897d2

#d8bd97 · #97d8bd

Split-complementary

Open in tool →

#d2d897 · #97d89d

#d89d97 · #b2d897 · #97d2d8

Contrast

#bd97d8 as textRatioAAAA largeAAAFix
Aaon white
2.45:1failfailfail
  • AA: use #975cc1 as the text (4.55:1)
  • AAA: use #763c9f as the text (7.2:1)
  • AA: or shift the background to #3b3b3b (4.58:1)
  • AAA: or shift the background to #1a1a1a (7.11:1)
Aaon black
8.58:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bd97d8 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bd97d8 reads as cool, light, clean. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bd97d8
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bd97d8 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bd97d8-b89cc4-c0cb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md