Color

#bb7cfd

#bb7cfd
hex#bb7cfd
rgbrgb(187, 124, 253)
hslhsl(269, 97%, 74%)
oklchoklch(0.705 0.189 304.6)
Closest name: Illicit Purple (#bf77f6)Relative luminance 0.3207

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bffd7c

#7c7ffd · #fb7cfd

#fdbb7c · #7cfdbb

Split-complementary

Open in tool →

#fdfb7c · #7ffd7c

#fd7c7f · #bffd7c · #7cfdfb

Contrast

#bb7cfd as textRatioAAAA largeAAAFix
Aaon white
2.83:1failfailfail
  • AA: use #9b40fc as the text (4.63:1)
  • AAA: use #7404ec as the text (7.07:1)
  • AA: or shift the background to #303030 (4.66:1)
  • AAA: or shift the background to #080808 (7.07:1)
Aaon black
7.41:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bb7cfd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bb7cfd reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bb7cfd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bb7cfd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bb7cfd-b49cc4-cbcb62-2c1f2d-e9e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md