Color

#bb778a

#bb778a
hex#bb778a
rgbrgb(187, 119, 138)
hslhsl(343, 33%, 60%)
oklchoklch(0.646 0.088 1.7)
Closest name: Devilish Diva (#ce7790)Relative luminance 0.2559

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#77bba8

#bb77ac · #bb8677

#8abb77 · #778abb

Split-complementary

Open in tool →

#77bb86 · #77acbb

#acbb77 · #77bba8 · #8677bb

Contrast

#bb778a as textRatioAAAA largeAAAFix
Aaon white
3.43:1failpassfail
  • AA: use #ad5c73 as the text (4.61:1)
  • AAA: use #844355 as the text (7.2:1)
  • AA: or shift the background to #242424 (4.52:1)
Aaon black
6.12:1passpassfail
  • AAA: use #c18596 as the text (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bb778a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bb778a reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bb778a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bb778a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bb778a-c49ca3-62cb7b-2d211f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md