Color

#ba77fd

#ba77fd
hex#ba77fd
rgbrgb(186, 119, 253)
hslhsl(270, 97%, 73%)
oklchoklch(0.696 0.196 304.9)
Closest name: Illicit Purple (#bf77f6)Relative luminance 0.3072

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bafd77

#7777fd · #fd77fd

#fdba77 · #77fdba

Split-complementary

Open in tool →

#fdfd77 · #77fd77

#fd7777 · #bafd77 · #77fdfd

Contrast

#ba77fd as textRatioAAAA largeAAAFix
Aaon white
2.94:1failfailfail
  • AA: use #9e40fc as the text (4.57:1)
  • AAA: use #7504e7 as the text (7.17:1)
  • AA: or shift the background to #2e2e2e (4.62:1)
  • AAA: or shift the background to #030303 (7.02:1)
Aaon black
7.14:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ba77fd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ba77fd reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ba77fd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ba77fd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ba77fd-b59cc4-c9cb62-2c1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md