Color

#7504e7

#7504e7
hex#7504e7
rgbrgb(117, 4, 231)
hslhsl(270, 97%, 46%)
oklchoklch(0.495 0.271 294.4)
Closest name: Poisoning Purple (#7f01fe)Relative luminance 0.0964

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#75e704

#0404e7 · #e704e7

#e77504 · #04e775

Split-complementary

Open in tool →

#e7e704 · #04e704

#e70404 · #75e704 · #04e7e7

Contrast

#7504e7 as textRatioAAAA largeAAAFix
Aaon white
7.17:1passpasspassPasses AAA — no fix needed.
Aaon black
2.93:1failfailfail
  • AA: use #9e40fc as the text (4.59:1)
  • AAA: use #ba77fd as the text (7.14:1)
  • AA: or shift the background to #cfcfcf (4.6:1)
  • AAA: or shift the background to #ffffff (7.17:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7504e7 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7504e7 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7504e7
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7504e7 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7504e7-b59cc4-c9cb62-2c1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md