Color

#b980f9

#b980f9
hex#b980f9
rgbrgb(185, 128, 249)
hslhsl(268, 91%, 74%)
oklchoklch(0.707 0.178 304)
Closest name: Illicit Purple (#bf77f6)Relative luminance 0.3259

Colors that go with #b980f9

Medium Sea Green, Yellow Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#c1f980

#8084f9 · #f580f9

#f9b980 · #80f9b9

Split-complementary

Open in tool →

#f9f580 · #84f980

#f98084 · #c1f980 · #80f9f5

Contrast

#b980f9 as textRatioAAAA largeAAAFix
Aaon white
2.79:1failfailfail
  • AA: use #9846f6 as the text (4.62:1)
  • AAA: use #730bea as the text (7.08:1)
  • AA: or shift the background to #333333 (4.52:1)
  • AAA: or shift the background to #0a0a0a (7.09:1)
Aaon black
7.52:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #b980f9 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#b980f9 reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #b980f9
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #b980f9 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/b980f9-b39cc4-dfdc4e-2c1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md