Color

#b398cd

#b398cd
hex#b398cd
rgbrgb(179, 152, 205)
hslhsl(271, 35%, 70%)
oklchoklch(0.722 0.081 307.6)
Closest name: Violet Velvet (#b19cd9)Relative luminance 0.3645

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b2cd98

#9998cd · #cd98cc

#cdb398 · #98cdb3

Split-complementary

Open in tool →

#cccd98 · #98cd99

#cd9998 · #b2cd98 · #98cccd

Contrast

#b398cd as textRatioAAAA largeAAAFix
Aaon white
2.53:1failfailfail
  • AA: use #8e64b4 as the text (4.53:1)
  • AAA: use #6c4691 as the text (7.19:1)
  • AA: or shift the background to #383838 (4.63:1)
  • AAA: or shift the background to #171717 (7.08:1)
Aaon black
8.29:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #b398cd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#b398cd reads as cool, light, clean. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #b398cd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #b398cd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/b398cd-b59cc4-c7cb62-2c1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md