Color

#b37aeb

#b37aeb
hex#b37aeb
rgbrgb(179, 122, 235)
hslhsl(270, 74%, 70%)
oklchoklch(0.684 0.169 305.7)
Closest name: Illicit Purple (#bf77f6)Relative luminance 0.295

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b3eb7a

#7a7aeb · #eb7aeb

#ebb37a · #7aebb3

Split-complementary

Open in tool →

#ebeb7a · #7aeb7a

#eb7a7a · #b3eb7a · #7aebeb

Contrast

#b37aeb as textRatioAAAA largeAAAFix
Aaon white
3.04:1failpassfail
  • AA: use #994ee4 as the text (4.6:1)
  • AAA: use #7a20d5 as the text (7.01:1)
  • AA: or shift the background to #2b2b2b (4.65:1)
Aaon black
6.9:1passpassfail
  • AAA: use #b57eec as the text (7.16:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #b37aeb as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#b37aeb reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #b37aeb
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #b37aeb and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/b37aeb-b59cc4-c9cb62-2c1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md