Color

#b375f0

#b375f0
hex#b375f0
rgbrgb(179, 117, 240)
hslhsl(270, 80%, 70%)
oklchoklch(0.679 0.182 305.3)
Closest name: Illicit Purple (#bf77f6)Relative luminance 0.286

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b3f075

#7575f0 · #f075f0

#f0b375 · #75f0b3

Split-complementary

Open in tool →

#f0f075 · #75f075

#f07575 · #b3f075 · #75f0f0

Contrast

#b375f0 as textRatioAAAA largeAAAFix
Aaon white
3.13:1failpassfail
  • AA: use #9c4ceb as the text (4.52:1)
  • AAA: use #7a18dc as the text (7.02:1)
  • AA: or shift the background to #2b2b2b (4.53:1)
Aaon black
6.72:1passpassfail
  • AAA: use #b57af0 as the text (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #b375f0 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#b375f0 reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #b375f0
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #b375f0 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/b375f0-b59cc4-c9cb62-2c1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md