Color

#7016ca

#7016ca
hex#7016ca
rgbrgb(112, 22, 202)
hslhsl(270, 80%, 44%)
oklchoklch(0.467 0.239 298)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.0828

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#70ca16

#1616ca · #ca16ca

#ca7016 · #16ca70

Split-complementary

Open in tool →

#caca16 · #16ca16

#ca1616 · #70ca16 · #16caca

Contrast

#7016ca as textRatioAAAA largeAAAFix
Aaon white
7.9:1passpasspassPasses AAA — no fix needed.
Aaon black
2.66:1failfailfail
  • AA: use #9c4ceb as the text (4.65:1)
  • AAA: use #b57af0 as the text (7.01:1)
  • AA: or shift the background to #c4c4c4 (4.53:1)
  • AAA: or shift the background to #f2f2f2 (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7016ca as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7016ca reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7016ca
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7016ca and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7016ca-b59cc4-c9cb62-2c1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md