Color

#b279fb

#b279fb
hex#b279fb
rgbrgb(178, 121, 251)
hslhsl(266, 94%, 73%)
oklchoklch(0.69 0.189 301.9)
Closest name: Illicit Purple (#bf77f6)Relative luminance 0.301

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#c3fb79

#7982fb · #f279fb

#fbb279 · #79fbb2

Split-complementary

Open in tool →

#fbf279 · #82fb79

#fb7982 · #c3fb79 · #79fbf2

Contrast

#b279fb as textRatioAAAA largeAAAFix
Aaon white
2.99:1failfailfail
  • AA: use #9548f9 as the text (4.59:1)
  • AAA: use #6d07f2 as the text (7.09:1)
  • AA: or shift the background to #2e2e2e (4.54:1)
  • AAA: or shift the background to #000000 (7.02:1)
Aaon black
7.02:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #b279fb as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#b279fb reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #b279fb
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #b279fb and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/b279fb-b29cc4-dfd74e-2b1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md