Color

#ad104f

#ad104f
hex#ad104f
rgbrgb(173, 16, 79)
hslhsl(336, 83%, 37%)
oklchoklch(0.486 0.187 5.9)
Closest name: Fancy Red Wine (#b40441)Relative luminance 0.0982

Colors that go with #ad104f

Teal, Crimson and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #ad104f

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#10ad6e

#ad109d · #ad2010

#4fad10 · #104fad

Split-complementary

Open in tool →

#10ad20 · #109dad

#9dad10 · #10ad6e · #2010ad

Contrast

#ad104f as textRatioAAAA largeAAAFix
Aaon white
7.09:1passpasspassPasses AAA — no fix needed.
Aaon black
2.96:1failfailfail
  • AA: use #e51568 as the text (4.64:1)
  • AAA: use #f1659d as the text (7.09:1)
  • AA: or shift the background to #cfcfcf (4.55:1)
  • AAA: or shift the background to #ffffff (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ad104f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ad104f reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ad104f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ad104f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ad104f-c49ca7-62cb6e-2d201f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md