Color

#ab4474

#ab4474
hex#ab4474
rgbrgb(171, 68, 116)
hslhsl(332, 43%, 47%)
oklchoklch(0.539 0.144 354)
Closest name: Fandango (#b53389)Relative luminance 0.1405

Colors that go with #ab4474

Teal, Denim and Slate Gray lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#44ab7b

#ab44a8 · #ab4844

#74ab44 · #4474ab

Split-complementary

Open in tool →

#44ab48 · #44a8ab

#a8ab44 · #44ab7b · #4844ab

Contrast

#ab4474 as textRatioAAAA largeAAAFix
Aaon white
5.51:1passpassfail
  • AAA: use #8e3961 as the text (7.22:1)
Aaon black
3.81:1failpassfail
  • AA: use #b95081 as the text (4.53:1)
  • AAA: use #cc7fa3 as the text (7.13:1)
  • AA: or shift the background to #ebebeb (4.62:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ab4474 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ab4474 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ab4474
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ab4474 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ab4474-c49caa-62cb67-2d1f20-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md