Color

#ab4473

#ab4473
hex#ab4473
rgbrgb(171, 68, 115)
hslhsl(333, 43%, 47%)
oklchoklch(0.538 0.144 354.6)
Closest name: Fandango (#b53389)Relative luminance 0.1403

Colors that go with #ab4473

Teal, Denim and Royal Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#44ab7d

#ab44a6 · #ab4944

#73ab44 · #4473ab

Split-complementary

Open in tool →

#44ab49 · #44a6ab

#a6ab44 · #44ab7d · #4944ab

Contrast

#ab4473 as textRatioAAAA largeAAAFix
Aaon white
5.52:1passpassfail
  • AAA: use #8e395f as the text (7.24:1)
Aaon black
3.81:1failpassfail
  • AA: use #b9507f as the text (4.52:1)
  • AAA: use #cc7fa2 as the text (7.12:1)
  • AA: or shift the background to #e8e8e8 (4.5:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ab4473 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ab4473 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ab4473
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ab4473 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ab4473-c49ca9-62cb69-2d1f20-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md