Color

#ab0743

#ab0743
hex#ab0743
rgbrgb(171, 7, 67)
hslhsl(338, 92%, 35%)
oklchoklch(0.476 0.187 10.4)
Closest name: Bindi Red (#b0003c)Relative luminance 0.0922

Colors that go with #ab0743

Denim, Teal and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #ab0743

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#07ab6f

#ab0795 · #ab1d07

#43ab07 · #0743ab

Split-complementary

Open in tool →

#07ab1d · #0795ab

#95ab07 · #07ab6f · #1d07ab

Contrast

#ab0743 as textRatioAAAA largeAAAFix
Aaon white
7.39:1passpasspassPasses AAA — no fix needed.
Aaon black
2.84:1failfailfail
  • AA: use #e60a5a as the text (4.56:1)
  • AAA: use #f86299 as the text (7.2:1)
  • AA: or shift the background to #cccccc (4.6:1)
  • AAA: or shift the background to #fafafa (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ab0743 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ab0743 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ab0743
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ab0743 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ab0743-c49ca6-62cb72-2d201f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md