Color

#ab072b

#ab072b
hex#ab072b
rgbrgb(171, 7, 43)
hslhsl(347, 92%, 35%)
oklchoklch(0.471 0.186 20.2)
Closest name: Bindi Red (#b0003c)Relative luminance 0.0898

Colors that go with #ab072b

Royal Blue, Teal and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#07ab88

#ab077d · #ab3607

#2bab07 · #072bab

Split-complementary

Open in tool →

#07ab36 · #077dab

#7dab07 · #07ab88 · #3607ab

Contrast

#ab072b as textRatioAAAA largeAAAFix
Aaon white
7.51:1passpasspassPasses AAA — no fix needed.
Aaon black
2.8:1failfailfail
  • AA: use #eb0a3b as the text (4.64:1)
  • AAA: use #f86283 as the text (7.07:1)
  • AA: or shift the background to #c9c9c9 (4.53:1)
  • AAA: or shift the background to #f7f7f7 (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ab072b as the background.

Brands using this color

Fonts for this mood

#ab072b reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ab072b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ab072b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ab072b-c49ca0-62cb82-2d221f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md