Color

#aa9997

#aa9997
hex#aa9997
rgbrgb(170, 153, 151)
hslhsl(6, 10%, 63%)
oklchoklch(0.697 0.02 25.7)
Closest name: Coca Mocha (#bd9d95)Relative luminance 0.3356

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#97a8aa

#aa979f · #aaa397

#97aa99 · #9997aa

Split-complementary

Open in tool →

#97aaa3 · #979faa

#9faa97 · #97a8aa · #a397aa

Contrast

#aa9997 as textRatioAAAA largeAAAFix
Aaon white
2.72:1failfailfail
  • AA: use #87716e as the text (4.55:1)
  • AAA: use #655453 as the text (7.13:1)
  • AA: or shift the background to #333333 (4.64:1)
  • AAA: or shift the background to #0f0f0f (7.04:1)
Aaon black
7.71:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #aa9997 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#aa9997 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #aa9997
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #aa9997 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/aa9997-c4a59c-62cba3-2d271f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md