Color

#a397aa

#a397aa
hex#a397aa
rgbrgb(163, 151, 170)
hslhsl(278, 10%, 63%)
oklchoklch(0.693 0.031 313.3)
Closest name: Machinery (#9999aa)Relative luminance 0.3282

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#9eaa97

#9a97aa · #aa97a8

#aaa397 · #97aaa3

Split-complementary

Open in tool →

#a8aa97 · #97aa9a

#aa9a97 · #9eaa97 · #97a8aa

Contrast

#a397aa as textRatioAAAA largeAAAFix
Aaon white
2.78:1failfailfail
  • AA: use #807089 as the text (4.57:1)
  • AAA: use #5e5365 as the text (7.24:1)
  • AA: or shift the background to #333333 (4.55:1)
  • AAA: or shift the background to #0d0d0d (7:1)
Aaon black
7.56:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #a397aa as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #a397aa
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #a397aa and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/a397aa-ba9cc4-bbcb62-2d1f2c-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md