Color

#aaa397

#aaa397
hex#aaa397
rgbrgb(170, 163, 151)
hslhsl(38, 10%, 63%)
oklchoklch(0.718 0.019 81.3)
Closest name: Moorland (#a6ab9b)Relative luminance 0.3697

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#979eaa

#aa9a97 · #a8aa97

#97aaa3 · #a397aa

Split-complementary

Open in tool →

#97a8aa · #9a97aa

#97aa9a · #979eaa · #aa97a8

Contrast

#aaa397 as textRatioAAAA largeAAAFix
Aaon white
2.5:1failfailfail
  • AA: use #7b7365 as the text (4.68:1)
  • AAA: use #5d564c as the text (7.24:1)
  • AA: or shift the background to #383838 (4.69:1)
  • AAA: or shift the background to #171717 (7.17:1)
Aaon black
8.39:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #aaa397 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#aaa397 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #aaa397
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #aaa397 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/aaa397-c4ba9c-62bbcb-2c2d1f-f1ebe9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md