Color

#aa72ca

#aa72ca
hex#aa72ca
rgbrgb(170, 114, 202)
hslhsl(278, 45%, 62%)
oklchoklch(0.644 0.14 312.3)
Closest name: Lavendless (#b86fc2)Relative luminance 0.2484

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#92ca72

#7e72ca · #ca72be

#caaa72 · #72caaa

Split-complementary

Open in tool →

#beca72 · #72ca7e

#ca7e72 · #92ca72 · #72beca

Contrast

#aa72ca as textRatioAAAA largeAAAFix
Aaon white
3.52:1failpassfail
  • AA: use #9a59c0 as the text (4.6:1)
  • AAA: use #7b3c9f as the text (7.03:1)
  • AA: or shift the background to #212121 (4.58:1)
Aaon black
5.97:1passpassfail
  • AAA: use #b585d1 as the text (7.24:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #aa72ca as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#aa72ca reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #aa72ca
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #aa72ca and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/aa72ca-ba9cc4-bbcb62-2d1f2c-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md