Color

#aa391d

#aa391d
hex#aa391d
rgbrgb(170, 57, 29)
hslhsl(12, 71%, 39%)
oklchoklch(0.504 0.154 34.8)
Closest name: Brick (#a03623)Relative luminance 0.1156

Colors that go with #aa391d

Royal Blue, Sea Green and Teal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #aa391d

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1d8eaa

#aa1d47 · #aa801d

#1daa39 · #391daa

Split-complementary

Open in tool →

#1daa80 · #1d47aa

#47aa1d · #1d8eaa · #801daa

Contrast

#aa391d as textRatioAAAA largeAAAFix
Aaon white
6.34:1passpassfail
  • AAA: use #9d351b as the text (7.1:1)
Aaon black
3.31:1failpassfail
  • AA: use #d14623 as the text (4.61:1)
  • AAA: use #e4785e as the text (7.15:1)
  • AA: or shift the background to #dbdbdb (4.58:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #aa391d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#aa391d reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #aa391d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #aa391d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/aa391d-c4a99c-62cbad-2d281f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md