Color

#a96704

#a96704
hex#a96704
rgbrgb(169, 103, 4)
hslhsl(36, 95%, 34%)
oklchoklch(0.574 0.126 66.7)
Closest name: Caramel (#af6f09)Relative luminance 0.1814

Colors that go with #a96704

Champagne, Dark Olive Green and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0446a9

#a91504 · #99a904

#04a967 · #6704a9

Split-complementary

Open in tool →

#0499a9 · #1504a9

#04a915 · #0446a9 · #a90499

Contrast

#a96704 as textRatioAAAA largeAAAFix
Aaon white
4.54:1passpassfail
  • AAA: use #7c4c03 as the text (7.26:1)
Aaon black
4.63:1passpassfail
  • AAA: use #d68205 as the text (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #a96704 as the background.

Brands using this color

Fonts for this mood

#a96704 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #a96704
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #a96704 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/a96704-c4b99c-62bfcb-2d2d1f-f1eae9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md