Color

#a96423

#a96423
hex#a96423
rgbrgb(169, 100, 35)
hslhsl(29, 66%, 40%)
oklchoklch(0.57 0.118 59.4)
Closest name: Autumnal (#ad5928)Relative luminance 0.1767

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#2368a9

#a92325 · #a9a723

#23a964 · #6423a9

Split-complementary

Open in tool →

#23a9a7 · #2325a9

#25a923 · #2368a9 · #a723a9

Contrast

#a96423 as textRatioAAAA largeAAAFix
Aaon white
4.63:1passpassfail
  • AAA: use #7f4b1a as the text (7.18:1)
Aaon black
4.53:1passpassfail
  • AAA: use #d58234 as the text (7.07:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #a96423 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#a96423 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #a96423
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #a96423 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/a96423-c4b49c-62cbcb-2d2c1f-f1e9e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md