Color

#a95023

#a95023
hex#a95023
rgbrgb(169, 80, 35)
hslhsl(20, 66%, 40%)
oklchoklch(0.535 0.13 44.8)
Closest name: Brandy Bear (#aa5412)Relative luminance 0.1429

Colors that go with #a95023

Crimson, Royal Blue and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#237ca9

#a92339 · #a99323

#23a950 · #5023a9

Split-complementary

Open in tool →

#23a993 · #2339a9

#39a923 · #237ca9 · #9323a9

Contrast

#a95023 as textRatioAAAA largeAAAFix
Aaon white
5.44:1passpassfail
  • AAA: use #8c421d as the text (7.21:1)
Aaon black
3.86:1failpassfail
  • AA: use #ba5826 as the text (4.51:1)
  • AAA: use #db7c4d as the text (7:1)
  • AA: or shift the background to #ebebeb (4.57:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #a95023 as the background.

Brands using this color

Fonts for this mood

#a95023 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #a95023
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #a95023 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/a95023-c4ae9c-62cbbb-2d2a1f-f1e9eb?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md