Color

#a90438

#a90438
hex#a90438
rgbrgb(169, 4, 56)
hslhsl(341, 95%, 34%)
oklchoklch(0.469 0.185 14.6)
Closest name: Bindi Red (#b0003c)Relative luminance 0.0881

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#04a975

#a9048b · #a92304

#38a904 · #0438a9

Split-complementary

Open in tool →

#04a923 · #048ba9

#8ba904 · #04a975 · #2304a9

Contrast

#a90438 as textRatioAAAA largeAAAFix
Aaon white
7.6:1passpasspassPasses AAA — no fix needed.
Aaon black
2.76:1failfailfail
  • AA: use #ea064e as the text (4.63:1)
  • AAA: use #fb6091 as the text (7.18:1)
  • AA: or shift the background to #c9c9c9 (4.59:1)
  • AAA: or shift the background to #f7f7f7 (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #a90438 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#a90438 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #a90438
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #a90438 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/a90438-c49ca4-62cb77-2d211f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md