Color

#a7204d

#a7204d
hex#a7204d
rgbrgb(167, 32, 77)
hslhsl(340, 68%, 39%)
oklchoklch(0.483 0.171 7.3)
Closest name: Bindi Red (#b0003c)Relative luminance 0.0978

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#20a77a

#a72091 · #a73620

#4da720 · #204da7

Split-complementary

Open in tool →

#20a736 · #2091a7

#91a720 · #20a77a · #3620a7

Contrast

#a7204d as textRatioAAAA largeAAAFix
Aaon white
7.1:1passpasspassPasses AAA — no fix needed.
Aaon black
2.96:1failfailfail
  • AA: use #d83169 as the text (4.56:1)
  • AAA: use #e47298 as the text (7.16:1)
  • AA: or shift the background to #cfcfcf (4.56:1)
  • AAA: or shift the background to #ffffff (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #a7204d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#a7204d reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #a7204d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #a7204d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/a7204d-c49ca5-62cb75-2d211f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md