Velvet
Open in tool →Burgundy and plum on near-black with a brass accent — theatre, wine, and anything that wants to feel after-dark.
Color
#a40a3d
#a40a3d
hex
#a40a3drgb
rgb(164, 10, 61)hsl
hsl(340, 89%, 34%)oklch
oklch(0.462 0.18 12)Closest name: Cranberry (#9e003a)Relative luminance 0.0845
Colors that go with #a40a3d
Denim, Teal and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Denim #1560bd
triadicshippedDenim completes a triad with #a40a3d — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Teal #008080
complementaryshippedTeal sits directly opposite #a40a3d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Crimson #dc143c
shippedCrimson is paired with #a40a3d in 6 real palettes, including Wendy's's brand system and State Farm's brand system, as the lead colour.
Goldenrod #daa520
shippedGoldenrod shows up next to #a40a3d in 4 real palettes, including Fireside and Candlelight, as the accent.
Royal Blue #4169e1
shippedRoyal Blue is paired with #a40a3d in 5 real palettes, including Bose's brand system and Chase's brand system, as the supporting colour.
Slate Gray #708090
shipped4 real palettes, including Newsprint and Typewriter put Slate Gray beside #a40a3d, as the supporting colour.
Sea Green #2e8b57
split-complementshippedSea Green is a split-complement of #a40a3d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #a40a3d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Real palettes that use #a40a3d
Tints & shades
Harmonies
Contrast
| #a40a3d as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 7.81:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.69:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #a40a3d as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#a40a3d reads as warm, vivid, playful. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #a40a3d
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #a40a3d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/a40a3d-c49ca5-62cb75-2d211f-f1e9f0?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md