Color

#a32970

#a32970
hex#a32970
rgbrgb(163, 41, 112)
hslhsl(325, 60%, 40%)
oklchoklch(0.495 0.171 349.6)
Closest name: Fabric of Love (#aa1177)Relative luminance 0.1054

Colors that go with #a32970

Crimson, Denim and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#29a35c

#9929a3 · #a32933

#70a329 · #2970a3

Split-complementary

Open in tool →

#33a329 · #29a399

#a39929 · #29a35c · #2933a3

Contrast

#a32970 as textRatioAAAA largeAAAFix
Aaon white
6.76:1passpassfail
Aaon black
3.11:1failpassfail
  • AA: use #cd378f as the text (4.54:1)
  • AAA: use #dc74b1 as the text (7.18:1)
  • AA: or shift the background to #d4d4d4 (4.56:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #a32970 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#a32970 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #a32970
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #a32970 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/a32970-c19faf-69cb62-2d1f21-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md