Color

#a32960

#a32960
hex#a32960
rgbrgb(163, 41, 96)
hslhsl(333, 60%, 40%)
oklchoklch(0.489 0.164 357.8)
Closest name: Berry (#990f4b)Relative luminance 0.1022

Colors that go with #a32960

Crimson, Denim and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#29a36c

#a3299d · #a32f29

#60a329 · #2960a3

Split-complementary

Open in tool →

#29a32f · #299da3

#9da329 · #29a36c · #2f29a3

Contrast

#a32960 as textRatioAAAA largeAAAFix
Aaon white
6.9:1passpassfail
  • AAA: use #9f285d as the text (7.15:1)
Aaon black
3.04:1failpassfail
  • AA: use #ce3b7d as the text (4.55:1)
  • AAA: use #dc74a3 as the text (7.07:1)
  • AA: or shift the background to #d1d1d1 (4.52:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #a32960 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#a32960 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #a32960
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #a32960 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/a32960-c49ca9-62cb69-2d1f20-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md