Color

#a074dc

#a074dc
hex#a074dc
rgbrgb(160, 116, 220)
hslhsl(265, 60%, 66%)
oklchoklch(0.647 0.155 301.8)
Closest name: mediumpurple (#9370db)Relative luminance 0.2513

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b1dc74

#747ddc · #d474dc

#dca074 · #74dca0

Split-complementary

Open in tool →

#dcd474 · #7ddc74

#dc747d · #b1dc74 · #74dcd4

Contrast

#a074dc as textRatioAAAA largeAAAFix
Aaon white
3.48:1failpassfail
  • AA: use #8c58d5 as the text (4.7:1)
  • AAA: use #7032c8 as the text (7.05:1)
  • AA: or shift the background to #212121 (4.62:1)
Aaon black
6.03:1passpassfail
  • AAA: use #ab85e0 as the text (7.16:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #a074dc as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#a074dc reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #a074dc
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #a074dc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/a074dc-b19cc4-dfd54e-2b1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md