# #a074dc

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#a074dc`
- RGB: rgb(160, 116, 220)
- HSL: hsl(265, 60%, 66%)
- OKLCH: oklch(0.647 0.155 301.8)
- Relative luminance: 0.2513
- Nearest named color: mediumpurple (#9370db, Δ 2.435) — https://brandsweets.com/colors/mediumpurple
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/a074dc

## Tints & shades

- Tints (toward white): #a881df, #b08de2, #bc9de7, #c4a9ea, #cdb6ed, #d5c2f0, #ddcef3, #e9def7, #f1ebfa, #f9f7fd
- Shades (toward black): #8f5cd6, #7e43d0, #6c30c0, #5e2aa7, #50248f, #431e76, #35175e, #251041, #170a29, #090410

## Harmonies

- Complementary: #b1dc74
- Analogous: #747ddc, #d474dc
- Triadic: #dca074, #74dca0
- Split-complementary: #dcd474, #7ddc74
- Tetradic: #dc747d, #b1dc74, #74dcd4

## Colors that go with #a074dc

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Taupe** #483c32 [pool] — Taupe is paired with #a074dc in 4 real palettes, including Loom's brand system and Obsidian's brand system, as that palette's text colour. Seen in: Loom (https://brandsweets.com/colors/brands/loom-com), Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Zed (https://brandsweets.com/colors/brands/zed-dev), Retool (https://brandsweets.com/colors/brands/retool-com). — https://brandsweets.com/colors/taupe
- **Olive Drab** #6b8e23 [harmony: complementary] — Olive Drab sits directly opposite #a074dc on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olivedrab
- **Medium Sea Green** #3cb371 [harmony, pool: split] — Medium Sea Green is a split-complement of #a074dc: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Spotify (https://brandsweets.com/colors/brands/spotify). — https://brandsweets.com/colors/mediumseagreen
- **Amber** #ffbf00 [pool] — Amber is paired with #a074dc in 3 real palettes, including Mastodon hosted on mastodon.social's brand system and Blueprint, as the accent. Seen in: Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 3 real palettes, including Qualcomm's brand system and Canva's brand system put Blue beside #a074dc, as the accent. Seen in: Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Canva (https://brandsweets.com/colors/brands/canva-com), Spotify (https://brandsweets.com/colors/brands/spotify). — https://brandsweets.com/colors/blue
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #a074dc: softer than #000 and cool enough to feel like part of the same palette. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com). — https://brandsweets.com/colors/charcoal
- **Light Sky Blue** #87cefa [pool] — Light Sky Blue is paired with #a074dc in 3 real palettes, including Netlify's brand system and Calm's brand system, as the accent. Seen in: Netlify (https://brandsweets.com/colors/brands/netlify-com), Calm (https://brandsweets.com/colors/brands/calm-com), Sentry (https://brandsweets.com/colors/brands/sentry-io). — https://brandsweets.com/colors/lightskyblue
- **Midnight Blue** #191970 [pool] — 3 real palettes, including Lavender Haze and Marvel's brand system put Midnight Blue beside #a074dc, as that palette's text colour. Seen in: Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Marvel (https://brandsweets.com/colors/brands/marvel-com), Plaid (https://brandsweets.com/colors/brands/plaid-com). — https://brandsweets.com/colors/midnightblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.48:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #8c58d5 (4.7:1); AA: background → #212121 (4.62:1); AAA: text → #7032c8 (7.05:1)
- On black (#000000): 6.03:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #ab85e0 (7.16:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/a074dc-b19cc4-dfd54e-2b1f2d-e9eaf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#a074dc" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.