Color

#9d437e

#9d437e
hex#9d437e
rgbrgb(157, 67, 126)
hslhsl(321, 40%, 44%)
oklchoklch(0.521 0.139 342.9)
Closest name: Bermuda Onion (#9d5a8f)Relative luminance 0.1269

Colors that go with #9d437e

Teal, Sea Green and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#439d63

#90439d · #9d4351

#7e9d43 · #437e9d

Split-complementary

Open in tool →

#519d43 · #439d90

#9d9043 · #439d63 · #43519d

Contrast

#9d437e as textRatioAAAA largeAAAFix
Aaon white
5.94:1passpassfail
  • AAA: use #8b3c6f as the text (7.06:1)
Aaon black
3.54:1failpassfail
  • AA: use #b65493 as the text (4.68:1)
  • AAA: use #c87eae as the text (7.05:1)
  • AA: or shift the background to #e3e3e3 (4.63:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #9d437e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#9d437e reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #9d437e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #9d437e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/9d437e-c19fb1-70cb62-2d1f22-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md