# #9d437e

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#9d437e`
- RGB: rgb(157, 67, 126)
- HSL: hsl(321, 40%, 44%)
- OKLCH: oklch(0.521 0.139 342.9)
- Relative luminance: 0.1269
- Nearest named color: Bermuda Onion (#9d5a8f, Δ 5.225) — https://brandsweets.com/colors/bermuda-onion
- Moods: warm
- Page: https://brandsweets.com/colors/9d437e

## Tints & shades

- Tints (toward white): #af4b8c, #ba5e9a, #c270a5, #cb86b3, #d397be, #daa9c9, #e3bfd7, #ebd1e2, #f4e6ef, #fcf8fb
- Shades (toward black): #8f3d72, #813767, #72315b, #642b50, #562545, #471f39, #39182e, #2b1222, #1d0c17, #0e060b

## Harmonies

- Complementary: #439d63
- Analogous: #90439d, #9d4351
- Triadic: #7e9d43, #437e9d
- Split-complementary: #519d43, #439d90
- Tetradic: #9d9043, #439d63, #43519d

## Colors that go with #9d437e

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Teal** #008080 [harmony: complementary] — Teal sits directly opposite #9d437e on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/teal
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #9d437e: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #9d437e: 3 real palettes, including Chase's brand system and Peacock, as the lead colour. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com). — https://brandsweets.com/colors/denim
- **Taupe** #483c32 [pool] — Taupe is paired with #9d437e in 3 real palettes, including Dunkin''s brand system and Blush, as the lead colour. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Blush (https://brandsweets.com/palettes/light#blush), Typewriter (https://brandsweets.com/palettes/editorial#typewriter). — https://brandsweets.com/colors/taupe
- **Charcoal** #36454f [role] — Charcoal is the body-text near-black for #9d437e: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. — https://brandsweets.com/colors/charcoal
- **Orange** #ffa500 [pool] — Two real palettes: Rippling's brand system and Sunset Boulevard put Orange beside #9d437e, as the lead colour. Seen in: Rippling (https://brandsweets.com/colors/brands/rippling-com), Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard). — https://brandsweets.com/colors/orange
- **Rust** #b7410e [pool] — Rust shows up next to #9d437e in two real palettes: Semrush's brand system and Garnet, as the accent. Seen in: Semrush (https://brandsweets.com/colors/brands/semrush-com), Garnet (https://brandsweets.com/palettes/warm#garnet). — https://brandsweets.com/colors/rust
- **Tomato** #ff6347 [pool] — Two real palettes: Sunset Boulevard and Ember put Tomato beside #9d437e, as the lead colour. Seen in: Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard), Ember (https://brandsweets.com/palettes/bold#ember). — https://brandsweets.com/colors/tomato

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.94:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #8b3c6f (7.06:1)
- On black (#000000): 3.54:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #b65493 (4.68:1); AA: background → #e3e3e3 (4.63:1); AAA: text → #c87eae (7.05:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/9d437e-c19fb1-70cb62-2d1f22-f0e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#9d437e" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.