Color

#9d2f31

#9d2f31
hex#9d2f31
rgbrgb(157, 47, 49)
hslhsl(359, 54%, 40%)
oklchoklch(0.473 0.146 23.7)
Closest name: brown (#a52a2a)Relative luminance 0.0942

Colors that go with #9d2f31

Royal Blue, Teal and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#2f9d9b

#9d2f68 · #9d642f

#319d2f · #2f319d

Split-complementary

Open in tool →

#2f9d64 · #2f689d

#689d2f · #2f9d9b · #642f9d

Contrast

#9d2f31 as textRatioAAAA largeAAAFix
Aaon white
7.28:1passpasspassPasses AAA — no fix needed.
Aaon black
2.88:1failfailfail
  • AA: use #c94a4c as the text (4.57:1)
  • AAA: use #d87d7f as the text (7.16:1)
  • AA: or shift the background to #cccccc (4.53:1)
  • AAA: or shift the background to #fcfcfc (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #9d2f31 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#9d2f31 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #9d2f31
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #9d2f31 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/9d2f31-c4a09c-62cb96-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md