Color

#9b170d

#9b170d
hex#9b170d
rgbrgb(155, 23, 13)
hslhsl(4, 85%, 33%)
oklchoklch(0.444 0.167 29.7)
Closest name: Bleeding Crimson (#9b1414)Relative luminance 0.0761

Colors that go with #9b170d

Royal Blue, Teal and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0d929c

#9c0d4b · #9c5e0d

#0d9c16 · #160d9c

Split-complementary

Open in tool →

#0d9c5e · #0d4b9c

#4b9c0d · #0d929c · #5e0d9c

Contrast

#9b170d as textRatioAAAA largeAAAFix
Aaon white
8.33:1passpasspassPasses AAA — no fix needed.
Aaon black
2.52:1failfailfail
  • AA: use #e72113 as the text (4.62:1)
  • AAA: use #f26d63 as the text (7.14:1)
  • AA: or shift the background to #bfbfbf (4.53:1)
  • AAA: or shift the background to #ededed (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #9b170d as the background.

Brands using this color

Fonts for this mood

#9b170d reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #9b170d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #9b170d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/9b170d-c4a39c-62cb9f-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md