Color

#9a232b

#9a232b
hex#9a232b
rgbrgb(154, 35, 43)
hslhsl(356, 63%, 37%)
oklchoklch(0.454 0.154 22.6)
Closest name: Antique Port Wine (#98211a)Relative luminance 0.0825

Colors that go with #9a232b

Royal Blue, Teal and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#239a92

#9a2366 · #9a5623

#2b9a23 · #232b9a

Split-complementary

Open in tool →

#239a56 · #23669a

#669a23 · #239a92 · #56239a

Contrast

#9a232b as textRatioAAAA largeAAAFix
Aaon white
7.93:1passpasspassPasses AAA — no fix needed.
Aaon black
2.65:1failfailfail
  • AA: use #d33c46 as the text (4.5:1)
  • AAA: use #e0767d as the text (7.06:1)
  • AA: or shift the background to #c4c4c4 (4.54:1)
  • AAA: or shift the background to #f2f2f2 (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #9a232b as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#9a232b reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #9a232b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #9a232b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/9a232b-c49e9c-62cb91-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md