Color

#99668d

#99668d
hex#99668d
rgbrgb(153, 102, 141)
hslhsl(314, 20%, 50%)
oklchoklch(0.577 0.085 335.5)
Closest name: Bermuda Onion (#9d5a8f)Relative luminance 0.182

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#669972

#8b6699 · #996674

#8d9966 · #668d99

Split-complementary

Open in tool →

#749966 · #66998b

#998b66 · #669972 · #667499

Contrast

#99668d as textRatioAAAA largeAAAFix
Aaon white
4.53:1passpassfail
  • AAA: use #714b68 as the text (7.22:1)
Aaon black
4.64:1passpassfail
  • AAA: use #b18ba8 as the text (7.13:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #99668d as the background.

Brands using this color

Fonts for this mood

#99668d reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #99668d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #99668d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/99668d-c19fb5-7ccb62-2d1f24-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md