# #99668d

A color — warm, muted, editorial, elegant. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#99668d`
- RGB: rgb(153, 102, 141)
- HSL: hsl(314, 20%, 50%)
- OKLCH: oklch(0.577 0.085 335.5)
- Relative luminance: 0.182
- Nearest named color: Bermuda Onion (#9d5a8f, Δ 3.139) — https://brandsweets.com/colors/bermuda-onion
- Moods: warm, muted, editorial, elegant
- Page: https://brandsweets.com/colors/99668d

## Tints & shades

- Tints (toward white): #a37598, #ad85a4, #b691ad, #c0a0b8, #caafc4, #d4bfcf, #decedb, #e7dae4, #f1eaef, #fbf9fa
- Shades (toward black): #8a5c7f, #7d5474, #6e4966, #62415a, #53374c, #432d3e, #372533, #281b25, #1c1219, #0c080b

## Harmonies

- Complementary: #669972
- Analogous: #8b6699, #996674
- Triadic: #8d9966, #668d99
- Split-complementary: #749966, #66998b
- Tetradic: #998b66, #669972, #667499

## Colors that go with #99668d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #99668d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), Plaid (https://brandsweets.com/colors/brands/plaid-com), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #99668d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org), Mushroom (https://brandsweets.com/palettes/neutral#mushroom). — https://brandsweets.com/colors/seagreen
- **Taupe** #483c32 [pool] — Taupe is paired with #99668d in 11 real palettes, including Graphite Mono and Greige, as the lead colour. Seen in: Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono), Greige (https://brandsweets.com/palettes/neutral#greige), Notion (https://brandsweets.com/colors/brands/notion), Mushroom (https://brandsweets.com/palettes/neutral#mushroom). — https://brandsweets.com/colors/taupe
- **Champagne** #f7e7ce [pool] — 3 real palettes, including Midnight Luxe and Coffee Bar put Champagne beside #99668d, as that palette's text colour. Seen in: Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/champagne
- **Midnight Blue** #191970 [pool] — 3 real palettes, including Plaid's brand system and Marvel's brand system put Midnight Blue beside #99668d, as the supporting colour. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust). — https://brandsweets.com/colors/midnightblue
- **Orange** #ffa500 [pool] — 3 real palettes, including Graphite and Campus put Orange beside #99668d, as the accent. Seen in: Graphite (https://brandsweets.com/palettes/technical#graphite), Campus (https://brandsweets.com/palettes/friendly#campus), Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard). — https://brandsweets.com/colors/orange
- **Peru** #cd853f [pool] — 3 real palettes, including Coffee Bar and Woodsmoke put Peru beside #99668d, as the lead colour. Seen in: Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Kiln (https://brandsweets.com/palettes/dark#kiln). — https://brandsweets.com/colors/peru
- **Rust** #b7410e [pool] — Rust shows up next to #99668d in 3 real palettes, including Semrush's brand system and Gallery, as the accent. Seen in: Semrush (https://brandsweets.com/colors/brands/semrush-com), Gallery (https://brandsweets.com/palettes/editorial#gallery), Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty). — https://brandsweets.com/colors/rust

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.53:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #714b68 (7.22:1)
- On black (#000000): 4.64:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #b18ba8 (7.13:1)

## Brands using this color

- **Klarna US** — secondary #9d6989 (Δ 1.395) — https://brandsweets.com/colors/brands/klarna-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- editorial: https://brandsweets.com/fonts/mood/editorial
- elegant: https://brandsweets.com/fonts/mood/elegant

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/99668d-c19fb5-7ccb62-2d1f24-efe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#99668d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.