Color

#994fe3

#994fe3
hex#994fe3
rgbrgb(153, 79, 227)
hslhsl(270, 73%, 60%)
oklchoklch(0.589 0.216 303.3)
Closest name: Magenta Affair (#aa44dd)Relative luminance 0.1791

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#99e34f

#4f4fe3 · #e34fe3

#e3994f · #4fe399

Split-complementary

Open in tool →

#e3e34f · #4fe34f

#e34f4f · #99e34f · #4fe3e3

Contrast

#994fe3 as textRatioAAAA largeAAAFix
Aaon white
4.58:1passpassfail
  • AAA: use #7a21d4 as the text (7.01:1)
Aaon black
4.58:1passpassfail
  • AAA: use #b57feb as the text (7.2:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #994fe3 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#994fe3 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #994fe3
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #994fe3 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/994fe3-b59cc4-c9cb62-2c1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md