Color

#994edf

#994edf
hex#994edf
rgbrgb(153, 78, 223)
hslhsl(271, 69%, 59%)
oklchoklch(0.585 0.213 304.3)
Closest name: Magenta Affair (#aa44dd)Relative luminance 0.1755

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#94df4e

#514edf · #df4edc

#df994e · #4edf99

Split-complementary

Open in tool →

#dcdf4e · #4edf51

#df514e · #94df4e · #4edcdf

Contrast

#994edf as textRatioAAAA largeAAAFix
Aaon white
4.66:1passpassfail
  • AAA: use #7b25cb as the text (7.07:1)
Aaon black
4.51:1passpassfail
  • AAA: use #b47ee7 as the text (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #994edf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#994edf reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #994edf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #994edf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/994edf-b59cc4-c7cb62-2c1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md