Color
#994edf
#994edfrgb(153, 78, 223)hsl(271, 69%, 59%)oklch(0.585 0.213 304.3)Colors that go with #994edf
Royal Blue, Olive Drab and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Royal Blue #4169e1
analogousshippedRoyal Blue is #994edf's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Olive Drab #6b8e23
complementaryOlive Drab sits directly opposite #994edf on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Sea Green #2e8b57
split-complementshippedSea Green is a split-complement of #994edf: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #994edf: softer than #000 and cool enough to feel like part of the same palette.
Denim #1560bd
shippedDesigners have shipped Denim with #994edf: 3 real palettes, including Linkedin's brand system and Hasbro's brand system, as the lead colour.
Midnight Blue #191970
shipped3 real palettes, including Lavender Haze and Discord's brand system put Midnight Blue beside #994edf, as that palette's text colour.
Taupe #483c32
shippedTaupe is paired with #994edf in 3 real palettes, including Obsidian's brand system and Loom's brand system, as that palette's text colour.
Dark Cyan #008b8b
triadicshippedDark Cyan completes a triad with #994edf — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Real palettes that use #994edf
Tints & shades
Harmonies
Contrast
| #994edf as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 4.66:1 | pass | pass | fail |
|
Aaon black | 4.51:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #994edf as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#994edf reads as cool, vivid, technical. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #994edf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/994edf-b59cc4-c7cb62-2c1f2d-eae9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md