Color

#994eda

#994eda
hex#994eda
rgbrgb(153, 78, 218)
hslhsl(272, 65%, 58%)
oklchoklch(0.581 0.208 305.5)
Closest name: Magenta Affair (#aa44dd)Relative luminance 0.1728

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#8fda4e

#534eda · #da4ed5

#da994e · #4eda99

Split-complementary

Open in tool →

#d5da4e · #4eda53

#da534e · #8fda4e · #4ed5da

Contrast

#994eda as textRatioAAAA largeAAAFix
Aaon white
4.71:1passpassfail
  • AAA: use #7a29c2 as the text (7.18:1)
Aaon black
4.46:1failpassfail
  • AA: use #9b52da as the text (4.61:1)
  • AAA: use #b681e4 as the text (7.25:1)
  • AA: or shift the background to #fafafa (4.51:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #994eda as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#994eda reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #994eda
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #994eda and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/994eda-b69cc4-c5cb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md