Color

#994bdd

#994bdd
hex#994bdd
rgbrgb(153, 75, 221)
hslhsl(272, 68%, 58%)
oklchoklch(0.58 0.215 305.1)
Closest name: Magenta Affair (#aa44dd)Relative luminance 0.1702

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#8fdd4b

#504bdd · #dd4bd8

#dd994b · #4bdd99

Split-complementary

Open in tool →

#d8dd4b · #4bdd50

#dd504b · #8fdd4b · #4bd8dd

Contrast

#994bdd as textRatioAAAA largeAAAFix
Aaon white
4.77:1passpassfail
  • AAA: use #7d26c9 as the text (7.02:1)
Aaon black
4.4:1failpassfail
  • AA: use #9b4fde as the text (4.57:1)
  • AAA: use #b67ee7 as the text (7.13:1)
  • AA: or shift the background to #fafafa (4.57:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #994bdd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#994bdd reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #994bdd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #994bdd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/994bdd-b69cc4-c5cb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md